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Strategic Brand Management
108,40 €
Sivumäärä:
788 sivua
Asu:
Kovakantinen kirja
Painos:
2. painos
Julkaisuvuosi:
2002, 03.09.2002 (lisätietoa)
Korvaava tuote: 9780131888593

For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy.

Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.



Strategic Brand Managementzoom
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ISBN:
9780130411501
Kieli:
Englanti
Tuoteryhmä:
Booky.fi Oy
Työpajankatu 13 A
00580 Helsinki

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