The 2nd edition of Fashion Entrepreneurship builds on its strong focus on the retail business planfrom helping students develop the business concept to providing them with knowledge of basic business principles and assisting them in writing a retail business plan. The content has been reorganized to bring up front the discussion of the business plan and to incorporate E-tailing throughout the text. An all-new CD-ROM keyed to the table of contents connects to the text through icons with "action step" prompting students to complete an activity, exercise, or a step in the business plan.