The Ordinary - Ingredients

From the bestselling beauty brand, discover more about skin, skincare ingredients and understanding labels.

In 2016, The Ordinary disrupted the beauty industry by doing what should always be ordinary — telling the truth.

The brand democratized skincare by making active ingredients accessible at sensible price points. The mission was simple: to reject the status quo in favor of authenticity and integrity.

Go behind the labels and into the lab with the scientists at DECIEM, creators of The Ordinary. Ingredients isn’t a book about products — it’s about what’s inside them.

Learn more about popular skincare ingredients, and what they actually do, including:



Hyaluronic Acid
Retinol
Squalane
Vitamin C

From understanding your skin and how it works to decoding labels, formulations, and what really goes into your skincare, Ingredients is a guide to how a quiet revolution became a global movement of consumer empowerment and radical simplicity.