You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren t beating down your cyber-door. What happened? The answer, most likely, is that you haven t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site



• Advance your position in the rankings



• Avoid techniques that cause search engines to bump your site to the end of the list



• Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work



• Build your site with techniques that search engines like and avoid the ones they don t



• Register your site with the top search systems and get it listed in directories



• Find out why links are important and see how to get other sites to link to yours



• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising



• Discover the common mistakes that make Web sites invisible to search engines

There s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!