Paul West is driving across the USA in a Mini, and feeling just as foreign as he ever did in France. He has accepted a job promoting the UK as a tourist destination, and his car is supposed to symbolise Britain's image in the world. But to Americans it looks plain cramped. It is in fact cramped, because Paul is sharing it with his French girlfriend. They are soon joined by Paul's American friend Jake; a young hitchhiker on her way to Las Vegas to do an MA in cheerleading; and a very bad Prince Harry imitator. As Paul strives to beat off competition from other nations in the race to become Tourist Destination of the Year, things become complicated and, well, merde happens...