New Product Development is one of the most important challenges facing organizations today.

The Product Development and Management Association (PDMA) Handbook of New Product

Development 3rd Edition provides an exceptional review of cutting edge topics for both new and

experienced product development leaders. It offers a comprehensive and updated guide to the

practices, processes and tools critical to achieving and sustaining new product/service development

success in today's world, delivering valuable information about the fundamentals as well as emerging

practices such as venturing, virtual product development and the use of social media in NPD.



As the premier global advocate for professionals and organizations working in the fields of new

product/service development, PDMA has assembled in the Handbook unique content on the

critical aspects of product development success including its 2012 Best Practices Research, Lessons

Learned from its Outstanding Corporate Innovator Award Winners and keys to success from

organizations with proven innovation track records.



The 3rd Edition is an essential reference for anyone with responsibility for product development

activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,

and is relevant for all functions and all product/service industries.

Associate editor: Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban