Do you ever wonder why Asian students are able to achieve so much more than their American counterparts? Even very smart, very accomplished people are very bad at understanding why they succeed or fail. In Succeed, award-winning social psychologist Heidi Grant Halvorson offers counterintuitive insights, illuminating stories, and science-based information that can help anyone: Set a goal to pursue even in the face of adversity Build willpower, which can be strengthened like a muscle Avoid the kind of positive thinking that makes people fail Whether you want to motivate your kids, your employees, or just yourself, Succeed unlocks the secrets of achievement, and shows you how to create new possibilities in every area of your life.