Psychology is a fascinating subject that can inspire students; the opportunity to conduct individual research can be immensely rewarding. However, the prospect of getting to grips with designing research and analysing data can be daunting. This book has been written to show students that research methods and data analysis can be interesting and to help students understand why the subject is important. Tailor-made for students coming to research methods and data analysis for the first time, and with a wealth of captivating examples and an engaging writing style, this text is an essential tool for all undergraduate psychology students.