Do you know the secret of football? You have watched the game, maybe even played it. But, do you know that football has a 5th quarter? Beck entertainingly explains why so many corporations look to hire ex-football players, why this game is so important to our culture, and how anyone can take the lessons football teaches and use them to achieve their life-long dreams. Beck expresses that everyone needs to know the real secret of football. He takes his twelve core principles of success, among them commitment, knowledge, mental toughness, discipline, work ethic, courage, creativity, belief, preparation, confidence, and character, and shows how these twelve principles relate to football. Once you read this, you will have a completely new perspective on the game that will impact your life in very positive ways.