Industrial ecology is a concept that has emerged in response to growing public concern about the impact of industry on the environment. In this framework the natural flow (or circulation) of materials and energy that takes place in biological ecosystems becomes a model for more efficient industrial "metabolism." What industrial ecology is and how it may be applied to corporate environmentalism are the subject of The Industrial Green Game.


This volume examines industrial circulation of materials, energy efficiency strategies, "green" accounting, life-cycle analysis, and other approaches for preventing pollution and improving performance. Corporate leaders report firsthand on "green" efforts at Ciba-Geigy, Volvo, Kennecott, and Norsk Hydro. And an update is provided on the award-winning industrial symbiosis project in Kalundborg, Denmark.


The Industrial Green Game looks at issues of special concern to business, such as measuring and shaping public perceptions and marketing "green" products to consumers. It offers discussions of the appropriate roles of government and private business.


Table of Contents


Front Matter
The Industrial Green Game: Overview and Perspectives
Concepts
Industrial Ecololgy: Closing the Loop on Waste Materials
Metrics, Systems, and Technological Choices
Energetics Concepts Drawn from Electricity Production and
Consumption
The Functional Economy: Cultural and Organizational Change
Environmental Constraints and the Evolution of the Private Firm
Examples of Environmental Design and Management
The Industrial Symbiosis at Kalundborg, Denmark
Environmental Prioritization
Improving Environmental Performance Through Effective
Hydro Aluminum's Experience with Industrial Ecology
Europipe Development Project: Managing a Pipeline Project in a
Complex and Sensitive Environment
Environmental Strategies in the Mining Industry: One Company
Experience
Some Analytical Tools
Accounting for Environmental Cost
Public Perception, Understanding, and Values
Consumer Perceptions of Environmentalism in the Triad
A Critique of Life Cycle Analysis: Paper Products
Japan's Changing Environmental Policy, Government Initiatives, and
Industry Responses
Biographical Data
Index