The seventh edition of this popular text has been updated and revised to accommodate the technical, managerial, and methodological changes occurring at an ever-increasing pace in this field. While retaining the best features of the previous edition, it covers the latest principles, concepts, and technologies. It includes object-oriented data modeling and UML, Internet databases, data warehousing, and the use of CASE tools in support of data modeling. Very accessible to students, the pedagogy is sound. Illustrations help make important concepts and techniques clear, and special emphasis has been placed on updating all of the end-of-chapter questions and exercises. Of special interest to instructors is the book's flexibility; chapters can be used in any sequence to tailor the text for their needs. Topics are introduced to reinforce principles from other typical courses, such as systems analysis and design, networking, Website design and development, MIS principles, and computer programming. Emphasis is on the development of the database component of modern information systems, and on the management of the data resource.