- Introduction: Perry's Background Information
- Step One: Redefine Customer
- Step Two: Research Current Trends
- Step Three: Develop Dollar Buying Plan
- Step Four: Develop Stock Assortment Plan
- How to Shop the Market
- Step Five: Plan Market Purchases
- Negotiating Profitability
- Step Six: Examine Income Statement
- The Buyer's Role in Product Development
- Career Opportunities in Retail Buying
- Chapter on shopping the market including methodology, planning ethics, and cultural perspectives
- Chapter on negotiations including techniques, price, shipping, dating and gross margin and negotiating across cultures
- Improved spreadsheets with embedded formulas, lined sheets, and explanations of how certain figures are transferred
- Additional worksheet on purchases by major vendor
- Simulation format walks students through the buying process
- Appendix includes website resources and retailing formulas
- CD-ROM allows the student to follow the text's sequence to perform the corresponding steps and calculations; includes market information and templates provide real industry perspective
- Instructor's Guide includes a syllabus for a 15-week course; chapter objectives, teaching tips, discussion questions, and completed worksheets for each chapter; and midterm and final exams