Ladybird By Design is a fascinating look at the social and design history of the well-known publisher Ladybird Books, released to celebrate 100 years since the familiar ladybird was first registered as a logo in 1915.

Ladybird by Design charts the rise of the company that was initially known as Wills & Hepworth, from its origin as a small Loughborough printer to its growth into a global publisher beloved by millions of children, teachers and parents. It delves into the stories behind the beautiful art and design of the iconic mini hardback books that have adorned children's bookshelves for generations, and explores the career of Editorial Director Douglas Keen, who commissioned many of the books from the 1950s to the 70s, as well as those of the artists who brought them to life.

In addition to a range of classic covers and images from books, Ladybird By Design also contains a selection of rare photographs and artwork, and includes sections on favourite series such as Well-Loved Tales, Nature, How it Works, Key Words, Junior Science, Hobbies and Interests, People at Work and Adventures from History, through to information on the exciting books still being published by Ladybird today.

Written by Professor Lawrence Zeegen, a well-known illustrator and Dean of the School Design at the London College of Communication.