It's the store's "look" from the entrance-- to the design of the interior and the presentation of the merchandise- to the store windows that convey the store's image. Featured in this 4th edition are 60 stores, more than 400 full color photographs, that illustrate, detail and explain the how some of very best retailers and designers from around the world have created a "look" that build a strong brand image and entice customers to shop and buy.