Intelligent interactive multimedia systems and services will be ever more important in computer systems. Nowadays, computers are widespread and computer users range from highly qualified scientists to non-computer expert professionals. Therefore, designing dynamic personalization and adaptivity methods to store, process, transmit and retrieve information is critical for matching the technological progress with the consumer needs. This book contains the contributions presented at the eighth international KES conference on Intelligent Interactive Multimedia: Systems and Services, which took place in Sorrento, Italy, June 17-19, 2015. It contains 33 peer-reviewed scientific contributions that focus on issues ranging from intelligent image or video storage, retrieval, transmission and analysis to knowledge-based technologies, from advanced information technology architectures for video processing and transmission to advanced functionalities of information and knowledge-based services. We believe that this book will serve as a useful source of knowledge for both academia and industry, for all those faculty members, research scientists, scholars, Ph.D. students and practitioners, who are interested in fundamental and applied facets of intelligent interactive multimedia.