The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes.



This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning. The website provides:

· 14 new and original international case studies of health promotion in action

· Example discussion questions to encourage critical reflection in seminars and assessments

· Free SAGE journal articles which support evidence-based learning.

Recent developments are covered throughout this third edition on topics such as asset-based approaches, mental health promotion and the use of social media in promoting health.