This book examines the use and culture of digital media in urban Chinese cities. By examining examples and data from Chinese and global social media platforms, the book argues that digital media facilitate Chinese people's sense of local self and local identity. In doing so, the book moves on from the polarised debate regarding the democratic function of Chinese Internet to instead examine the connection between digital technologies and the country's history, culture and eventually, people and their everyday lives. It offers a rich analysis of a Chinese city in the digital age, and challenges the nationalistic approach to study China's digital media culture.