An academic monograph that traces the various ways in which Batman has been interpreted over the years - by wartime film producers, gay teenagers, pop artists, Internet fan communities, and so on. Written from both an academic and a fan's perspective, is examines how a character can be a brand and a myth at the same time. The book draws on substantial research from the DC Comics archives, as well as interviews with DC editors and writers. Also included is a comprehensive Batman iconography, listing examples of how Batman has been used as a reference in other TV shows, movies, and fast food restaurants.