Sun Tzu's The Art of War has provided strategists with essential advice on battlefield tactics and management strategies for more than two thousand years. In recent years it has become a cult book for business leaders and essential reading for global entrepreneurs seeking to master strategy. In Sun Tzu's The Art of War Karen McCreadie expertly interprets Master Sun's war strategies for the (perhaps) less dangerous pursuit of business. Twenty-first century readers will discover:
* Why you need to know your market inside out for best results;
* Why discipline is the key to success;
* Why flexibility is crucial for making the most of new opportunities;
* Why you need to plan for best and worst-case scenarios;
* Why you need to cut delays and strike while the iron is hot.
This thoroughly up-to-date interpretation of Sun Tzu's work is not a substitute for the original, but seeks to illustrate the timeless nature of Master Sun's extraordinary insights by bringing them to life with modern business examples.