Articles on Experiences 5 focuses on Arts & Experiences. The collection of articles targets to bring in deeper and wider approaches to the discussion on experience economy. Especially a more thorough perspective on the fusion of culture and economy is offered. The collection shows that in the context of experience co-creation, culture and economy should not be discussed apart. The 5th Articles on Experiences introduces nine articles under the topic of arts and experiences. Especially different forms of art co-creating experiences, collective experiencing through art, meaning constructions of artistic performances and experiences, the role of myths and fairy tales in experience co-creation, and combination of different fields of expertise in evoking experiences are highlighted.