This brand new title from Euromonitor International is now available. African Marketing Data and Statistics is a compendium of detailed demographic and economic statistical information covering over 50 countries of Africa. It provides a wealth of detailed and up-to-date statistical information relevant to international marketing planning. Data is presented in spreadsheet format assisting in comparative analysis of key statistics and economic indicators such as population, home ownership, gross domestic product (GDP), annual rates of inflation, and much more. The data coverage includes a considerable number of long-term trends (dating back to 1980 as available), which permits the analysis of socioeconomic trends over a longer time span as a basis for forecasting. African Marketing Data and Statistics provides essential country statistics at your fingertips making it a great place to start investigating international markets.