This management-systems oriented book is an excellent source of information for college students, beef producers, leaders in the beef industry, and anyone interested in beef cattle. It has three objectives: (1) to identify the primary biological principles that contribute to raising productive beef cattle; (2) to integrate these principles with the economic considerations involved in producing profitable, highly preferred consumer products; and (3) to enhance understanding and communication between all segments of the beef industry. The Third Edition strengthens its emphasis on management and management decisions based on sound biological and economic principles that meet specifications for beef production and improve profitability.