More than ever before meat is making headlines. Contamination cases are on the rise, obesity has become pandemic and industrial livestock farming is the cause of 20% of greenhouse emissions. It is little wonder that vegetarianism has moved from the fringes to the mainstream as evidence accumulates in favour of the many benefits of meatlessness. Multi-platinum musician Moby, one of the world's most famous vegans, brings together 10 leading foodies, doctors, politicians and business leaders to create a concise guide to making informed choices about meat consumption.