Even in an industry that prides itself on spawning brash and unconventional upstarts, St. Luke's of London stands out as something totally original. The prodigal son of maverick Chiat/Day, St. Luke's has been lauded in the ad industry trades as everything from "Agency of the Year" to "The ad agency to end all ad agencies." But exactly what is so different about St. Luke's? And why has it vaulted to the top of the ad world so quickly? In

Creative Company, founder Andy Law answers these questions as he relates the story of the birth of the agency and reveals exactly how it works.