Created through a 'student-tested, faculty-approved' review process with over 100 students and faculty, "Sell" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. "Sell" employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.