This short booklet examines Cranmer's comfortable words in the Anglican Book of Common Prayer. Because justification by faith emphasized personal faith, persuasion was important to the Protestant Reformers. The verb 'allure' was thus closely connected with their expression of the Gospel, and this is reflected in the liturgy of the Book of Common Prayer. Cranmer's work not only gave the church its distinctive identity at the time of the Reformation, but has subsequently had a formative influence on worldwide Anglicanism.