To Survive, They Must Cross The Divide.The onset of the twenty-first century unveiled a profound new tool for society that gave anyone a voice and the potential to influence millions. But the Internet is a double-edged sword.John's boutique marketing agency is thriving. Demand for his tech-savvy skills is high. When a baron of industry taps him for his expertise, he jumps at the chance. But this association becomes complicated.John soon finds himself in over his head, then seeks out his childhood mentor's advice, Cassandra. Together, they repair their broken relationship and evaluate the dark media tactics he benefited from to escape his impoverished roots. These are the methods John's wealthy client is requesting to influence a political election.In his thought-provoking debut novel, Gilbert Ramirez examines the darker side of new media and considers some fundamental truths about sociology, philosophy, and psychology. Mostly, we are all biased. And some of us are manipulative.