So Bad It’s Good: The Art of the Terrible Joke isn’t just a collection of jokes—it’s a masterclass in the fine, underrated art of humorously bad comedy.



Packed with timeless dad jokes and fresh, laugh-out-loud material, this book has jokes for every occasion. Scattered among its treasure trove of jokes are fascinating subject spreads and features that explore the science and culture of comedy.


Why do these so-bad-they’re-good jokes work? What’s with the dad-joke phenomenon? And how can you write your own groaners that actually land? With sections spanning cheesy puns, funny fish jokes, and silly shaggy dog stories, there’s something for everyone here. Plus, spreads featuring hilarious insights into the world of joke-telling ensure this book is more than just your average joke book.


For dads, aspiring stand-up kings, and anyone looking to steal the room with an expertly delivered joke, this side-splitting guide delivers laughs on every page.



Subject Spreads:



· Cheese jokes.


· Fish jokes.


· History jokes.


· Animal jokes.



Feature Spreads:



· Jokes throughout history.


· Why jokes work.


· Why are rubbish jokes so good?


· How to write your own rubbish jokes.


· How to deliver a joke non-rubbishly.


· Why do Christmas crackers have jokes in?


· The dad/joke connection.