This book is related to management cases pertaining to different area of management say marketing, finance, human resource, business law, information and technology and economics. These cases are interesting, current, and concern a broad range of advertising and marketing problems pertaining to consumers, advertising agencies, and companies, including profit and nonprofit. They cover topic such as positioning ,media strategy, budgeting, sales promotion, personal ethics, marketing planning, creative strategy, brand management, pricing strategy, e-commerce, segmentation, targeting, buying behavior direct marketing, forecasting etc.