Following the success of `Hello, My Name Is Paul Smith', which opened at the Design Museum in November 2013, the exhibition toured in Japan (Kyoto, Tokyo and Nagoya) in 2016 and it - along with its exhibition catalogue, `Hello Japan' - was likewise a stunning success. The `Hello Korea' book will be the official catalogue accompanying the touring exhibition to take place at the Dongdaemun Design Plaza in Seoul, South Korea (and possibly also Gwangju), in April 2019. Written in Korean and rich in beautiful imagery, the catalogue was specially commissioned for a Korean audience, and celebrates not only Paul Smith's story, his collections and collaborations, but also the inspirations and obsessions that have helped to transform a small bedroom-sized shop into an innovative global forum for culture and style