Now you can reach every student in your management course with the learning style or combination of learning approaches to which they'll respond best with this captivating text and multimedia package. Chuck Williams' EFFECTIVE MANAGEMENT, 3e integrates a unique story-telling approach that captures the attention of even the most reluctant management student. Organized around traditional management functions, this edition is divided into small, clearly identified sections that reflect the way today's multi-task-oriented student reads. Updated visuals, current examples, and significant applications reflect how management is practiced today. Proven learning features move students beyond typical memorization to explore individual and group decision making, inventory personal management abilities with new self-assessments, consider practical ethics, and more. New videos demonstrate behind-the-scenes management concepts that correspond directly with this edition or present short scenes from major motion pictures that demonstrate management in action. The Effective Management Online multimedia resource offers award-winning study modules, audio lectures, author video tutorials, and self-quizzes for students. The new, integrated ThomsonNow? for Management online course management and learning system saves you time as you plan, manage, test, grade and reinforce student comprehension with personalized learning paths. This entire technology-driven, multimedia approach ensures Chuck does management in a way that reaches every student every time.