Yungblud, whose last two albums went to number one in the UK and broke into the Billboard top 100, and whose back catalogue has accumulated an astonishing 6 billion streams globally, has announced that his forthcoming body of work, ‘IDOLS,’.

The 13-track offering is Yungblud’s most ambitious yet. Making sure of no distractions, he headed to a location just outside of where he grew up in the north of England with producer Matt Schwartz at the helm, Bob Bradley on additional production, and guitarist Adam Warrington.

On ‘Idols’, Yungblud explores the theme of hero-worship; how we look to others for validation, often putting others’ lives on a pedestal at the expense of the richness of our own experiences. Yungblud says, “We turn to others for an identity before turning to ourselves. Self-belief, self-reclamation, self-evolution and change. As we grow up, we lose our belief in magic and mystery. We begin to rationalize everything; our cage walls build up.”

He added, “We compare ourselves to 15 different people before we’ve even had our breakfast”.