A fashion show usually lasts between 7 and 20 minutes, a brief moment in time that belies the arduous production and frenetic preparation behind the scenes. "Runway Uncovered" reveals the secrets of the catwalk and everything involved in putting together a major show months beforehand - PR strategies, budgets, venue location, castings, artistic direction, styling, clothes, fittings, hair, make-up and even invitations. This fascinating book offers a rare insider's perspective of the fashion show - an exclusive back-stage pass to the world behind the glamorous facade of a catwalk, beyond the lights, music and models. With hundreds of images capturing truly unique fashion moments, top designers and supermodels backstage, take a whirlwind journey from New York to Milan fashion week and get the inside scoop on the runway as you've never seen it before! Including interviews with top photographers, artistic directors, internationally renowned stylists such as Eugene Souleiman and "Style.com" fashion editor Laird Borrelli, this book shares the personal insights, know-how and experiences of the creative professionals, who help translate the designer's creative vision on the catwalk every season.