Why do people volunteer? Is it for money? Is it for altruistic motives? Or, is there another unexplored motive? In her case study on a not-for-profit organization, Nirupama Akella investigates the reasons behind people's actions of voluntarism, and what she finds may surprise you! This case study, originally conducted for a master's thesis, has been developed into a book. The book, written in simple language, reveals astonishing results-- a dimension of volunteer motivations which has never come to light.