An introduction to the 8-SLDF, the Eights Stage Learning Design Framework. This volume includes the first stage of the framework, that of creating and using student profiles and personas to ensure effective course and programme design. The book is a short practical guide for new faculty and experienced learning designers with team design activities suggested throughout. Richly illustrated it provides an overview of learning design models, patterns and frameworks before exploring the value of creating student profiles and personas to guide your learning designs. The 8-SLDF is a flexible framework that is adaptable to incorporate other approaches, particularly in the area of learning activity designs and assessments.