The album was written in London 2021 and produced by Marta Salogni and black midi, with additional production from Max Goulding. Artwork was created by David Rudnick (who's done the artwork for all previous black midi albums as well), using AI technology into which he fed lyrics from the album to generate imagery which was then printed, cut up and reconfigured into a detailed and complex collage. No band can quite build their own universe like black midi. Hellfire, their third album and second in two years sees the London three piece at their most direct. "Welcome To Hell" tells the story of a debauched soldier's excess and military discharge, soundtracked by funky guitar sections, driving horns and a progressively snarling vocal.