Selling and Sales Management 7th Edition,  is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international  aspects of selling and sales management.

Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential  reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI.