A joyful introduction to all things Mexico – for anyone who loves Mexico, plans to visit or wants to connect with its rich traditions.

From the dazzling spectacle of Day of the Dead to the enduring legacy of Frida Kahlo, ¡Viva Mexico! explores the people, places, and cultural traditions that define this vibrant country. You’ll discover how Mexican food, festivals, music, and family all play a part in shaping modern Mexican identity and how these elements have influenced cultures around the world.

Here’s a taste of what’s inside:






INTRODUCING MEXICO get to know the landscapes, lifestyles and history of Mexico
SOCIAL MEXICO discover Indigenous stories, languages, religion and family life
SERVING MEXICO celebrate the Mexican cookbook, food culture and Mexican spirits
ENTERTAINING MEXICO enjoy Mexican TV, film, music, dance and sport
CREATIVE MEXICO learn about Mexican art, traditional crafts, literature, architecture and design
CELEBRATING MEXICO there’s no party like a Mexican party!


This is not a Mexico travel guide – it’s a cultural companion, packed with striking photography, fascinating insights and real stories that bring Mexico to life.

Looking for travel gifts? ¡Viva Mexico! is perfect for the culturally curious, lifelong learners, and all those who know there’s more to Mexico than tequila and Tijuana.