This book performs to bridge the erstwhile chasm between esoteric academic theory in sustainability and pragmatic business practices per consumer research—a dichotomy that had long eluded reconciliation until the commencement of this study. While studying sustainable mobility, the traditional approaches have often been myopic, focusing singularly on either the theoretical underpinnings of sustainability or the immediate commercial imperatives dictated by market forces. This book, however, seeks to synthesize these seemingly disparate domains into a cohesive narrative that is both intellectually rigorous and practically applicable. The urgency of this synthesis is provided by the growing recognition that the transition to sustainable mobility cannot be effectuated by isolated efforts. It requires a confluence of academic insights, consumer behavior analytics, and technological innovation, all harmonized to foster a transportation ecosystem that is both environmentally sustainable and socially equitable. This book aspires to fill the lacuna left by prior research, offering a blueprint for integrating sustainable principles into the fabric of mobility in a manner that resonates with both policymakers and the populace at large.