Today's art directors delve into this tinder, igniting hidden worlds through the subtle use of styling and photographic imagery. Sources are drawn from popular culture to iconic art and literature to provide a myriad of settings both mythic and surreal. By nature these creatives are masters of balance, amplifying a designer's vision to convey, but not compete with, the true essence of a piece. With a primary focus on fashion photography, MASTER MIND features the work of 30 of today's most cutting edge art directors, fashion stylists and photographers.